Wine’s Sweet Spot Is a $20 Bill

The New York Times

What's the right price for a bottle of wine? Silly question, I know. All sorts of prices are right, depending on the quality of the wine, the scarcity, the demand and other economic, social and psychological imperatives.Multimedia GraphicMemorable Bottles for $20Strictly speaking, a wine can be a great value at $10 or $200, though for most of us, a steal at $200 is small consolation, like a $5 million apartment deemed an excellent deal because its price has dropped by half.
Beyond the realm of the theoretical, though, there are wine bull’s-eyes where high values intersect with low prices. On the low end, that sweet spot ranges from $15 to $25; practically speaking, let’s call it $20.