If there is one category in 2025 that feels ubiquitous, it’s natural wine in a 1L bottle. They’re everywhere - and for good reason! But for those of us that have been in the wine world long enough, we know that was not always the case. Now there’s an argument to be made that there’s no such thing as a first in anything, but at the very least Selection Massale was at the forefront of the genre, and were pioneers in working with some of the best producers in the world to kick off the many iterations of these wines we know and love today.

“​The first run of Boutanche was back in 2012. As you may remember, it had a bright pink label that read ‘La Boutanche’ with pig in a Hawaiian shirt polishing off a glass of wine above that, and not much else. The juice inside was what mattered (at the time it was Gamay made by Maison PUR), and the juice inside seriously overdelivered for its low retail price. It was an immediate hit. Flash forward to today and there are many different Boutanche bottlings: the grasshopper (Andi Knauss), the fish (Frantz Saumon), the pig (Olivier Minot), the badger (Broc Cellars), the gorilla (Martin Texier) - you name it. We are committed to expanding the line and having Boutanche be the first bottle you reach for around $25, either if it’s your daily go-to wine or if it will be your first natural wine experience.” - Selection Massale